#Dadication

The #Dadication project focused on developing a cohesive public service advertising campaign that raises awareness about the importance of father involvement. Guided by research from the Ad Council’s PSA Central, the objective was to design a unified series of three ads that inform and inspire through clear messaging and purposeful visuals.

Each ad in the campaign features a simple, impactful headline, concise body copy, and supportive imagery that highlights everyday moments between fathers and their children. A consistent layout, color scheme, and typographic system were established across all three pieces to maintain visual continuity and reinforce the campaign’s message. The result is a thoughtful and accessible ad series that encourages commitment, presence, and love—values at the heart of real #Dadication.

Poster showing a man hugging a young boy outdoors with Christmas trees in the background, promoting fathers and parenting resources.
An advertisement poster at an airport features a man and a boy sitting on a ledge, smiling at each other. The boy has a soccer ball beside him. The poster includes text about needing dads and the hashtag #Dadication.
A father laughing while holding his smiling toddler daughter in front of a red wall, promoting the importance of fatherhood and #Dadication.
A father and son girl embracing outdoors in a Christmas tree farm.
Large outdoor advertisement on a red brick building featuring a man and a boy sitting on stairs. The man, with a beard and dark hair, is smiling and patting the boy's head. The boy, also smiling, has dark hair and is sitting with a soccer ball at his feet. The poster promotes the importance of fathers, with text encouraging dedication to fathers and referencing a website for resources.
A father and son sitting on a sidewalk, smiling and talking, with a worn soccer ball at their feet. The scene emphasizes fatherhood and bonding.
A poster on a subway station wall featuring a man holding a young child, both smiling. The poster has a red background with white and black text promoting fatherhood programs, and includes hashtags like #Dadication.

Earth Day Posters

This three-poster series was created to promote Earth Week 2025 events at Cuyahoga Community College. The campaign centers on Pete Seeger's powerful quote about sustainability and responsible consumption, paired with documentary-style photography that captures real environmental action.

Design Approach: Each poster in the series maintains visual cohesion through a consistent typographic hierarchy and thoughtful color palette—oceanic blue, vibrant green, and natural earth tones—that reflect different aspects of environmental stewardship. The designs balance impactful imagery of community volunteers engaged in cleanup efforts with clear, accessible messaging that speaks to a progressive, socially-aware college audience.

A poster celebrating Earth Day on April 22, 2025, featuring two people wearing safety vests, masks, and hard hats, participating in environmental cleanup with trash bags. The poster includes a quote about reducing waste, highlighting Earth Week activities at Cuyahoga Community College.
A person cleaning trash on a sandy beach near the water with trees in the background, promoting Earth Day and Earth Week activities.
A person wearing a white cap, brown hoodie, and jeans picking up trash in a forest. The flyer promotes Earth Day on April 22, 2025, with a quote about reducing and reusing, and encourages celebrating Earth Week with environmental topics at Cuyahoga Community College.

Dove’s Self-Care Campaign for Men

This advertising campaign reimagines Dove's brand presence by extending their message of gentle care and authenticity to men aged 30-50, a demographic historically overlooked in the personal care market. Through strategic messaging and inclusive visual storytelling, the campaign challenges traditional masculinity narratives by positioning self-care as an essential element of strength and confidence.

Design Approach: The campaign utilizes a bold, contemporary aesthetic with a masculine color palette of deep blues, warm golds, and neutral tones that feel approachable rather than clinical. My design strategy centers on authentic representation—showcasing diverse, real-looking men in everyday moments of self-care, from family interactions to professional settings to outdoor activities. This multi-panel layout format creates visual rhythm while allowing multiple stories to coexist within a single advertisement.

Strategic Messaging: Rather than simply adapting Dove's existing women-focused messaging, I developed original taglines that speak directly to men's experiences: "Real Strength Comes From Self-Care" and "Strength in Simplicity, Confidence in Care." These messages reframe skincare as an act of empowerment, not vanity, connecting emotional well-being with physical care in language that resonates with the target demographic.