The #Dadication project focused on developing a cohesive public service advertising campaign that raises awareness about the importance of father involvement. Guided by research from the Ad Council’s PSA Central, the objective was to design a unified series of three ads that inform and inspire through clear messaging and purposeful visuals.

Each ad in the campaign features a simple, impactful headline, concise body copy, and supportive imagery that highlights everyday moments between fathers and their children. A consistent layout, color scheme, and typographic system were established across all three pieces to maintain visual continuity and reinforce the campaign’s message. The result is a thoughtful and accessible ad series that encourages commitment, presence, and love—values at the heart of real #Dadication.