Afrobeats Music Festival

This project is a reflection of my love for Afrobeats music. The project brief discussed that each brand needed a color palette, logo, mascot and typography selection. These are displayed on a variety of mockups. In the development of the Afrobeats music festival brand identity project, I aimed to capture the essence of the genre's vibrancy and cultural richness. The logo design reflects dynamic rhythms and energy, incorporating fluid shapes that symbolize movement and connection within the community.

To create a color palette that resonates with the spirit of Afrobeats, I explored a range of colorful inspirations sourced from traditional African textiles, modern urban art, and diverse visual elements found in the music scene. The chosen colors are bold and energetic, representing joy, life, and celebration. This careful curation results in a cohesive visual identity that not only represents the festival's mission but also invites audiences to engage with and experience the lively atmosphere of Afrobeats music.

Three colorful posters on a brick wall promoting an afrobeat music event. The posters feature abstract designs, musical notes, and slogans about join us for this Afrobeat music festival, with phrases like "Music in the house," "Join us for the night of your lives," and "Fun, music & soul."
White T-shirt with a colorful graphic of the African continent and the words "Africa Borders" inside the shape.
Purple drawstring bag with colorful 'Arizona' logo design on front, with blue straps and neutral background.

Mockups with logo

Light blue T-shirt with a colorful abstract ice cream cone graphic on the front, folded and placed on a light gray surface.

Mockups featuring the mascot were created with great care and attention. During my thorough research into Afrobeats music and its vibrant culture, I discovered that the conga drum is an essential instrument often utilized in various performances. As a creative touch, I decided to take a Rastafarian hat and place it atop the conga drum, blending these elements to celebrate both the music and the rich cultural traditions associated with it.

Cream-colored sweatshirt with a graphic of a bee in purple and yellow on the front, laid flat against a light gray background.
A mood board for the AfroBeats Music Festival featuring logo styles, inspiration, a color palette with navy blue, orange, teal, and yellow, and an outline of Africa filled with the festival's colorful logo.

Moodboard that inspired this brand identity

“Afrobeat is a fusion of traditional African rhythms and Western influences, creating a unique and vibrant sound.

Africa is the birthplace of rhythm, and I strive to showcase its rich cultural heritage through my music”
— Fela Kuti
A black and white drawing of the map of Africa with the words "Africa" and "Justice" incorporated in the shape of the continent.
Silhouette of the African continent filled with the text 'Africa' and 'BTS' written in bold, colorful letters.

This is my first iteration of the logo design for the Afrobeats Music Festival, showcasing the vibrant energy and cultural richness that the festival represents.

Poster for AfroBeats Music Festival featuring a colorful illustration of a drum with musical notes and the text 'Join us for this AfroBeats Music Festival'.

This is the second design version, created after I traced it in Adobe Illustrator and added colors that represent the lively energy and spirit of Afrobeats music and culture.

Poster inviting to 'Afrobeats Festival' with a stylized illustration of a hand holding a glass of beer, musical notes, and bold text reading 'Join us for Afrobeats Festival' and 'Fun, Music & Soul'.
Colorful poster featuring the shape of Africa filled with overlapping words 'ARABESQUE' in various bright colors, with text above and below promoting Afrobeat music in the house and inviting people to join for a night of their lives against a purple background.